Today’s biggest consulting firms have grown so large that their best people are spread too thin across multiple client engagements and rely on inexperienced staff to perform their work. Heartwood’s professionals know that the set methodologies from these large firms can often frustrate their clients by requiring more people at a higher cost to get the job done. At Heartwood, we keep what’s great about big-firm consulting, and we make it even better: more responsive, more agile, and with start-to-finish attention from highly experienced consultants.

Analytic thinking is our product, and that’s why Heartwood Consulting offers clients such high ROI. Our seasoned management consultants are experienced CPAs, former Big 4 consultants, Fortune 100 MBAs, real-world corporate controllers and professionals with hands-on IT systems expertise. We enjoy sharing our energy, creativity and enthusiasm as we work personally with our clients to find fresh answers. We attract high-caliber talent because we give our people high-level power to perform and find breakthrough solutions for problems so new and so complex that “best practices” don’t yet exist.

We’ve created a true culture of problem solvingof asking the right questions to make sure we solve the real problems and then applying sharp thinking to drive out new approaches, new answers and new success. Plus, we communicate – with you and with each other – so you avoid project management surprises that can otherwise cost you months of delay or millions of dollars.

Meet our leadership team below.



Justin Paulson is the President and founder of Heartwood Consulting. Drawing on proven expertise in both Financial Management and IT—plus experience as both a consultant and as a corporate executive—he helps clients seize opportunities and save time and money in getting to the right answers, faster. By combining sophisticated analysis with creative thinking, he has built a reputation for finding simple answers to complex financial challenges, from building custom dashboards and predictive analytics to designing and training organizations that support critical business decisions.

He has experience delivering solutions across numerous technologies, including Dynamics SL, Lawson, PeoplesSoft, TIBCO, Business Objects, Hyperion and custom solutions using Oracle and Microsoft technologies. He is a graduate of Virginia Tech and a leader in the community.

Prior to founding Heartwood Consulting, Justin Paulson was with Arthur Andersen (with engagements in the Enterprise Solutions, Advanced Technology Group, and Business Strategy groups); BearingPoint; Freddie Mac (reengineered all major corporate accounting processes and systems); and Baker Tilly Beers + Cutler (helping double the size of the Business Information Systems practice). During the course of his career, he has led engagements for companies that include: Freddie Mac, Fannie Mae, Muni Mae, Sprint, AOL, Xcel Energy, Leadership Fairfax, International Launch Services, GTSI, UUNet Technologies (now Verizon Business), Motient and others.